SwyFox LLCStart a project

One process.
Seven phases.
Zero dropped tasks.

Every project moves through the same seven phases, with a named result at the end of each. Most builds take 8 to 14 weeks from definition to live.

  1. 1.

    Define

    Lock the problem, the user and the scope. You get a one-page definition: the problem, who it's for, the core features and the one number that says it worked.

    Result: A signed-off definition

  2. 2.

    Architect

    The full plan before any code: data model, user flows, integrations, AI behavior and analytics.

    Result: Technical plan and data model

  3. 3.

    Build

    The shared foundation lands first: sign-in, navigation and analytics. Then one feature gets finished before the next one starts.

    Result: Working software every week

  4. 4.

    QA and Beta

    A full test pass, every state exercised, then real users on the real thing.

    Result: Feedback from real users

  5. 5.

    Launch Prep

    Copy, redirects, privacy pages, training and data migration ready before launch day, so nothing blocks the date.

    Result: A launch checklist with nothing open

  6. 6.

    Launch

    Go live, then two weeks of close watching and fast fixes.

    Result: Live product and hypercare

  7. 7.

    Grow and Retain

    The phase that never ends: monthly metric reviews, feedback loops and the next round of improvements.

    Result: A monthly metrics review

After launch, the good parts go back on the shelf.

When a build ends, we look at what we made and ask what the next project could use. Sign-in and permissions, AI integrations, email and the Share Studio all started on one project and now start every project that needs them. That's why the work compounds.

Every task has exactly one owner.

Ambiguity about who owns a task is how things fall through the cracks. So every checklist item belongs to one role.

  • Builder

    Engineering

    Technical decisions, the module registry and the deployment pipeline. If it ships, Builder owns how.

  • Business

    Market and growth

    Market research, product definition and pricing. If it earns, Business owns why.

  • Operations

    Process and knowledge

    The playbooks and checklists that keep seven phases tight. If it repeats, Operations owns the steps.

Phase one starts with a conversation.

Send the mess as it is. You'll get a reply from a person within 24 hours.

Start a project Wire your system first
  1. 1.You send the planA few lines is plenty. A wired board is even better.
  2. 2.We talk for 30 minutesAbout the business, before anyone talks about the stack.
  3. 3.You get a written scopeWhat we would build, in what order, and what it takes.